Local Authority Recycling Advisory Commitee to Head Spring Campaign

February 22, 2010 at 4:46 PM · Filed under Recycling Campaign

After recently following the story on Marks and Spencer’s Plan A campaign I discovered that the LARAC shall be heading a national campaign to encourage consumers to recycle a wider range of materials, this shall campaign shall also be held on a local level, which shall of course include Birmingham.

Through the local council’s scheme I already recycle plastics, cardboard and papers, but rarely recycle other materials mainly because I don’t know where to take them besides the local tip. Hopefully this campaign will inform the Birmingham community as to where else we can do away with materials that are able to recycled as well as actually telling us about those we may not of considered before.

I have contacted the LARAC and I’m awaiting a reply to see if I can gather any further information on this scheme as well as finding out who in Birmingham City Council will be handling this campaign. As well as this I’m also hoping to question the council on whether they will extend the current recycling scheme to include the materials that the LARAC is suggesting we start recycling.

Below is an extract from the press release on their website giving a summary as to what will be included in the campaign, however this is aimed at the local authorities themselves and not the general public:

“Recent research has shown that almost everyone is recycling at least one thing; but when given the information and ability to recycle more, they do. Therefore on March 1st Recycle Now will be launching the Spring recycling campaign aimed at encouraging consumers to recycle a wider range of materials. As well as a national PR push with supporting overarching national statistics and results from recent research, we will be providing a PR toolkit for all Local Authorities on our partner site. The toolkit is designed to help you communicate the campaign to your local media, as well as highlight information available for everyone online.”

I would be interested in finding out whether the local authorities, especially Birmingham City Council have been given any other information or forewarning about this campaign as to me it’s not giving the local councils enough time to actually prepare and without adequate preparation I doubt any campaign would be truly successful.

Permalink